The story of the principled Ivan, who became disillusioned with the relationship after breaking up with his beloved Katya, but suddenly became the main "lot of sales" in the fake marriage agency of his friend, businessman Gosha. Unaware of the role prepared for him, Ivan becomes the target of a hunt for hundreds of unmarried girls who are ready to do anything to get a “macho millionaire” as their husbands, this is how Gosh advertises his friend.
The main character is the star of a popular TV series about doctors, actor Yegor Rumyantsev. Having achieved great success, he becomes an egoist and does not notice the feelings and experiences of those around him: he does not come to the shooting, leads a promiscuous sex life and deceives people. One day, Egor finds out that he has HIV. Rumyantsev's brother Lev is a mediocre and unlucky actor who runs a program about useful handicrafts on the cable channel "Ant-TV". Leo has a pregnant wife with two young daughters. He has no prospects for making money and moving up the career ladder until he gets a chance to replace his brother Yegor in the series.
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